Logo / Hand drawing
ロサンゼルスの個人エスティシャンINSTAGRAM用ロゴです。アメリカの美容系ビジネスのトレンドとクライアント様の手描きっぽい感じのテキストロゴというご要望に沿って、実際にハンドライティングで作成しました
Created for a Los Angeles–based esthetician, this Instagram logo reflects U.S. beauty industry trends and features authentic hand lettering for a personal, hand-drawn feel.
Target : Not targeted at any particular gender, designed to meet diverse needs in the Los Angeles area. Used as an Instagram profile logo.
Colors : Pastel, Natural, Pink and Orange based were preferred by the client
Typography : The main symbol is text-based and derived from my hand-drawn sketches. After repeatedly sketching and narrowing down dozens of ideas to two, I refined and colored them in Illustrator. The company name was then added alongside the symbol using a small, simple typeface.
